Total Body Concept is an award winning skin clinic and day spa offering specialised skin treatments delivered by skilled, highly trained therapists.
Located in a state-of-the-art, purpose built clinic in the center of Christchurch city, the spa is a leader in skin and beauty, investing in the most up-to-date technology available anywhere in the world. While on a mission to reverse ageing, prevent skin damage and maintain a young, healthy, glowing complexion, Total Body Concept also shares a philosophy of 'Live the Balance' that helps maintain energy, passion and health.
We were brought on to refresh the brand image and communications, moving it away from the industry's typical traits. With a loyal following and an influx of next generation clientele, it was important that the brand touchpoints reflected a clean, high-end look and feel that shouted of their excellence.
We created a system that breathes balance. Working from the structure of grid layouts fit for each medium, the format allowed for flexibility in consistency. Precision placement and division of space echoes the attention to detail in-clinic. Clean, feminine display typography alongside the vibrancy of over-printed pastel speaks of beauty, light and refreshing. Real life photography brought a warmth and welcoming that was previously lacking. Silver foil details were introduced and paired with floral photography for VIP, elite clients and special events. Bold, burnt colouring was used to flow with the seasons.
Soft, uncoated white papers, carry bags with silk ribbon handles, custom stamps, unique folds and cuts - we built a collection of branded promotional and educational pieces advocating healthy lifestyles. The success of advertising campaigns grew stronger as a result, helping position the business to meet their well deserved 'Clinic of the Year' status.